Whole Book Marketing by Victorine E. Lieske

Like many Indie Authors, I am constantly on the look out for craft books to actually improve my writing acumen, and marketing books to improve how I get my books to the market.  When I saw this title, written by an award-winning Indie Author, I decided to give it a try. 

Although most of what I read was a refresher for me, it was still good information.  An Indie Author who is new to this process would find the guidance offered here to be very beneficial.  The author explains things plainly, with examples along the way.  Each chapter has a nice summary of the most impactful points.

I don't agree with the author's suggestion that Indie Authors should ignore print sales, and all but abandon in-person events like readings and signings at bookshops and festivals... but if you go in reading the book with the understanding that she is not negating those activities entirely, they just don't work for her... the rest of the pages are easier to get through.  (Personally, I love in-person sales opportunities... but that's me.)
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I most appreciated the insights into advertising on Amazon.  This book is unapologetically in favor of selling E-Books over nearly every other medium or platform, and the tips she offers were helpful for me, as this is an area in which I have been lacking in my own marketing efforts.  Her suggestions for launch timelines and advertising strategies were interesting, and I thought, worth testing.

This was not the “magic key” Indie Authors are hoping for, but certainly, it is a worthwhile read.

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